State of the Art Plant Based Food Color, Color Sugar & Natural Ingredient Solutions

COLOR CHART: Gel Paste Powders

COLOR CHART: AirBrush Powders

COLOR CHART: Shine Airbrush Powders

12 Color Special Reserve Shine Collection

12 Color Shine Collection


The Cutting Edge of Natural Food Color.

Sebastien’s TruColor Natural Food Color “SMASH CAKE” – Diane French Photography

Available in small gram jars to 50 pound bulk, our goal is to provide State of the Art Natural Food Color liquids and powders for everyone, bringing to bear all the wholesome beautiful and brilliant colors found in nature. We are continuously working to bring new never before seen natural colors to everyone to make them stronger and better than any other natural color product ever created!

No FD&C Dyes – No Preservatives – Big 8 Allergen Free* – GMO Free**
A “Tru” American Innovation, we are dedicated to providing a healthy alternative to synthetic ingredients with artificial preservatives. TruColor™ Natural Colors that are free of FD&C dyes, free of artificial preservatives and free of “Big 8” allergens including milk, eggs, fish, crustacean shell fish, tree nuts*, peanuts, wheat and soya. TruColor™ is Gluten Free and free of Genetically Modified Organisms (GMO FREE) **

At TruColor™ we have spent years developing our natural colors with vitamins, antioxidants, polyphenols and phytonutrients (Plant Nutrients) that keep your body working properly and may help prevent disease.

As full service wholesale manufacture we provide superior natural food products with “naturally” superior service! We look to support your operations in multiple areas of cooperation ranging from natural ingredient solutions, private label opportunities and wholesale shelf ready clean label retail products.

*Annatto color is not on the FDA list of nuts, it is important to know that a small fraction of some people with peanut or nut sensitivities report having cross reactions to the annatto seed.
**TruColor™ Caramel clinically test GMO Free, however it may initiate GMO label requirements in the EU due to traceability to source requirements. (U.S. Corn) Please check the label for these ingredients if you may be sensitive.

***TruColor Brown is made from Organic Cane Syrup and is GMO & Corn free.


Natural Color Sanding Sugar from 3.5 ounce to 50 pounds!

TruColor “Shine” by Shayne Greenman

By Claire Boisell – Les Délices de Plume

Painting Fish

By Claire Boissel – Les Délices de Plume

By Claire Boisell - Les Délices de Plume

By Claire Boisell – Les Délices de Plume

Out Live the Legend by Shane Greenman

“Out Live the Legend” By Shayen Greenman

Birthday Liquor Cake

Dillon’s Special Cake, by Shane Greenman

Australian New Zealand Army Corp Tribute by Shayne Greenman

Australian New Zealand Army Corp (ANZAC) 100 Year Tribute by Shayne Greenman

War Cowboy
War Medals 2 War Dog Tag
War Boots War boots 2 War Bayonet